In recent years, video has morphed into the king of social media content across the globe. Just look at how much TikTok’s user base has grown — Insider Intelligence predicts TikTok saw 755 million monthly users in 2022. Companies have been forced to adapt to this short-form video content revolution and have had to prioritize video on their platforms. Instagram’s CEO, Adam Mosseri, has even said that the platform is “no longer a photo-sharing app.”
What does all that mean for growth marketing? It means that you need to prioritize video content for your startup.
Here are four video marketing tips you can utilize to grow your startup:
- Leverage the Power of Social Media Stories: Platforms such as Instagram, Facebook and TikTok are all excellent platforms for you to share visual content with a large audience. However, don’t forget about the power of stories on these platforms! A recent survey found that 62 percent of people prefer watching stories over posts. Take advantage of this by creating engaging stories and posting them often so your followers can get to know your brand better.
- Make Use of Live Video Content: With more and more people turning away from traditional television programming, live video is becoming an increasingly popular way to engage with viewers both short-term and long-term. Live streaming tools like Periscope, Zoom, and YouTube are great tools for startups to use for virtual events, product demonstrations, webinars, and more.
- Go Behind the Scenes: People love seeing what goes on behind the scenes of a company or brand. You can capitalize on this enthusiasm by creating video content that gives viewers an intimate look at how your business operates. Showing off your team’s personalities and processes will help people connect with your brand on a deeper level and make them feel like they know you better.
- Create How-To Videos: If you have products or services that require some explanation to understand, consider creating short “how-to” videos that demonstrate their usability in action. Not only will this be helpful for customers, but it can also help you stand out from the competition and build your brand’s authority in the process.
Take these four tips and apply them to your video marketing strategy — it may be just what you need to get your startup off the ground. Good luck!