As we head into 2023, there are several changes that will impact the way we reach shoppers. The economy is still uncertain, privacy is becoming more complex and consumer spending power is slowly eroding. Despite all this, CPG marketers must create plans to influence shoppers' journeys and purchasing decisions. This requires a focus on lower purchase funnel tactics that increase purchase intent and maximize sales - even in a tough economy. As a CPG marketer, you must also generate long-term customer lifetime value and loyalty. Here are three tips for doing so:
- Leverage a Multi-Channel Approach: Consumers are continuously engaging with brands across multiple channels and platforms, making it important to have a presence on the right channels for reaching shoppers. To ensure success in 2023, consider strategies such as email campaigns, influencer marketing, display ads, and organic social media posts. Doing so will enable you to reach more consumers while also improving campaign performance by creating personalized experiences that engage shoppers at every touchpoint.
- Get Creative with Your Content: In order to break through the noise in today’s cluttered digital landscape, your content needs to stand out from the competition. Consider ways to jazz up your visuals and messaging by tapping into seasonal trends or timely holidays like Mother's Day, Father's Day, or the Fourth of July. Additionally, don’t forget to optimize for voice search and use compelling storytelling techniques to drive engagement and conversions.
- Utilize Automation: There are a variety of automated tools that can be used to streamline your ad campaigns in 2023. Take advantage of AI-powered tools such as dynamic creative optimization (DCO) and programmatic advertising to target shoppers more precisely while delivering meaningful results with minimal effort. Doing so not only saves time but also ensures you’re putting your marketing budget where it matters most - in front of the right people at the right time.
By following these tips, CPG marketers can ensure their ad campaigns are successful in 2023 and beyond. With a little creativity, automation, and a multi-channel approach - you’ll be able to reach shoppers and improve campaign performance for guaranteed success.