Email marketing still is incredibly popular. In fact, a recent study showed that email is the second most popular digital marketing activity, behind only search engine optimization (SEO).
And it’s not just because email is easy to use. Email also happens to be one of the most effective marketing tools out there.
This is especially true when it comes to small businesses. In fact, email marketing has been shown to be one of the most effective ways to reach small business owners and decision-makers.
Why? Because email allows you to target your audience in a way that other marketing channels simply cannot match.
For example, with email you can segment your list to target only those who have expressed interest in what you do. This ensures that your message is reaching the right people, and that you’re not wasting your time (and theirs) with a generic mass email.
You can also personalize your emails to each individual on your list, making the message feel more like a one-on-one conversation than a generic marketing pitch.
And of course, email is an incredibly cost-effective way to reach your audience. In fact, for every $1 spent on email marketing, businesses typically see a return of $38.
So if you’re not already using email to reach your target market, now is the time to start. Here are some tips to get you started:
1. Build your list
The first step in any email marketing campaign is to build your list of subscribers. This is the group of people who will actually receive and read your emails.
There are a number of ways to do this, but perhaps the simplest is to simply ask people to sign up for your mailing list on your website or blog. You can also promote your email list on social media, or use paid advertising to drive traffic to a landing page where people can sign up.
2. Create valuable content
If you want people to actually read and engage with your emails, you need to make sure you’re sending them something worth reading. This means creating content that is useful, interesting, and relevant to your audience.
Think about what kinds of information your target market would find valuable, and then create email content that delivers on that promise. Whether it’s a helpful tips article, an exclusive coupon code, or insider access to upcoming products or events, make sure your email has something valuable to offer.
3. Use a professional email service
To ensure that your emails actually reach people’s inboxes, you need to use a professional email marketing service like MailChimp or Constant Contact. These services will also give you access to powerful tools for designing beautiful emails and tracking your results over time.
4. Test and optimize
Finally, don’t forget to test and optimize your email campaigns on an ongoing basis. Try different subject lines, calls to action, or types of content to see what gets the best response from your audience.
And be sure to measure your results so you can continually improve your email marketing campaigns over time.
By following these tips, you can start using email marketing to reach more people and grow your business.