5 Sales and Marketing Things You Should Have A System For

One of the secrets to success is through the use of systems and controls. The more things that you can put on auto-pilot in your business, the better, which frees you up to focus on the things that help drive the most growth and success for your business.
But when it comes to growing your business, there are thousands of moving parts and it can be difficult to know what to systemize and when. So today, we're going to take a look at five sales and marketing things that you should have a system in place for.

1. Email Best Practices: When it comes to email, there are a few best practices that can help you make the most of this important communications tool. First, always use a professional email address that includes your name and business name. This will help ensure that your emails are opened and read. Second, be sure to proofread your emails before sending them out. Nothing looks worse than a typo in an important email! Finally, make sure to respond to all emails in a timely manner. Ignoring an email is the surest way to lose a potential customer or client.

2. Social Media Posting Best Practices: Social media is a great way to connect with potential and current customers, but it’s important to use it wisely. A few best practices include avoiding self-promotion, responding to all comments and messages promptly, and being mindful of the tone of your posts. Remember, social media is a two-way street – use it to build relationships, not just sell products or services.

3. Lead Generation/Lead Management: If you want to grow your business, you need to focus on generating new leads. But it’s not enough to just generate leads – you need to have a system in place for managing them as well. This system should include capturing contact information, tracking where the lead came from, and following up in a timely manner. Additionally, you’ll need to nurture your leads until they’re ready to buy. The best way to do this is by providing valuable content that educates and informs them about your products or services.

4. Complaints and Compliments: It’s inevitable that you will receive complaints and compliments from customers at some point. What’s important is how you handle them. First, always take the time to listen to the customer and understand their problem or concern. Second, take action to resolve the issue as quickly as possible. And finally, be sure to follow up with the customer after the issue has been resolved. This will help build trust and loyalty – two essential ingredients for any successful business.

5. Monthly/Bi-weekly KPI Reporting: In order to track your progress and ensure that your sales and marketing efforts are paying off, you need to have a system in place for reporting key performance indicators (KPIs). This system should include tracking data such as website traffic, leads generated, conversion rate, and customer satisfaction. Additionally, you’ll need to set up a schedule for reviewing this data on a monthly or bi-weekly basis. By doing this, you’ll be able to identify any areas that need improvement and make the necessary changes.

By implementing these five systems, you’ll be well on your way to growing your business and achieving success. Remember, the key is to start small and gradually add more systems as you go. Good luck!